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At PCG, we get to work on a myriad of projects for our clients that allow us to place freelance employees at exciting experiences. We have helped to grow the resumes of our talent pool with the exposure they have received through our assignments. Though we do not see our freelance talent day-to-day in our office, we work closely with them and form strong relationships that allow us to continually place them within new assignments. This month, we are highlighting Tiffany Cline, a Brand Ambassador who has chosen to make an exciting career out of experiential marketing projects.
Read on to find more about Tiffany’s experience as a freelance Brand Ambassador and how she’s become a resident Freelance MVP here at Pyramid!
PCG: Hi, Tiffany! Thanks for taking the time to chat with us and allowing us to feature you in our new blog series featuring freelance employees. Can you tell us how you started working with PCG?
TC: I started working with Pyramid when I saw a Facebook post on the Brand Ambassadors of Tampa Bay group last year. A high profile client needed some holiday assistance with their retail program. We hit it off!
PCG: Do you do a lot of experiential marketing experiences?
TC: Yes! That’s actually my full-time career. I am 100% freelance and I don’t think I will ever go back to a desk job! I’ve done pretty much every other marketing event this client has done since my first!
PCG: How did you get involved in doing this kind of work full time?
TC: I come from Central Florida, so I was in the entertainment industry as a performer and trainer. I slowly started crossing over from entertainment to more special events entertainment. I moved up to the D.C. market and there are events all over the place. I was constantly working events and met a lot of people who do it as their full-time career and decided to give it a go!
PCG: How much time do you allow yourself in between assignments?
TC: I have found myself planning vacations and then if there’s certain trade shows or certain events throughout the year that you have your eye on, check your calendar before you pencil in a vacation! You never want to be out of town and find out that you’ve missed out on some of the biggest events of the year. This past year, I knew that the Super Bowl was going to be in Atlanta and I said “you know what, that’s close to my market! I’m going to Atlanta!” I got staffed and was in Atlanta for 12 days.
PCG: Is there anything you particularly love about freelancing? What’s your favorite part?
TC: I would say my absolute favorite thing is that I’m never bored. I come from a Performing Arts background where I’m used to things being chaotic. You audition, you do one show, that show ends and you go to the next. You’re all over the place. I like the mess and I like I’m not going to do the same mundane job every day. One day I might be working medical conference, the next I’m working a football tailgate. It’s fun. My job is fun. I feel like I’m using my degree every day, which is great. I went to school for Performance Communication, and I feel like it really helps me in learning how to talk to different types of people and different cultures and environments. Like I said, it’s never the same!
I’m talking to you the airport in Atlanta after working an expo that is basically a giant convenience store where you see all these new products that are about to come into the market. It’s really cool.
PCG: What kind of jobs have you worked for PCG recently?
TC: The bulk of the work I’ve done with PCG has been through a major mall and events company. I’ve worked multiple locations in Central Florida, and I’m blessed to say that I have a pretty good rapport enough to the point that any time they have a marketing event come up, I’m there. They have three different malls in the Tampa Bay area. It’s usually always seasonal and they are usually pushing to get families to come into the mall. They are always family-friendly events. Sometimes it’s a gift card retail program, but I couldn’t even tell you how many dozens of events I’ve done over the last year and a half.
PCG: Do you feel you have more freedom working freelance or, because you’re always watching the calendar and seeking what events are coming up, do you feel you’re more restricted in that sense?
TC: There’s definitely more freedom – it’s all based on a timeline and chance. Sometimes, it’s a gamble. I may have someone tell me they are getting married and I’ll look at the calendar and see that I don’t have an event booked that day so I’ll just keep that day off. Or there may be something that pops up and I’ll have to say “no, I’m scheduled to work an event that day”. I like the flexibility. There’s obviously no PTO in this industry, but there are so many events out there that pay better than most of the management jobs I’ve had in my career! I’ve had jobs where I was managing teams of 50 and everything from the initial interview to the onboarding to the schedule and onsite management – most stressful jobs of my life – didn’t pay as well as my freelance work does. So it really depends. You can have the security of PTO, vacation days and a hard-set schedule where you have to request days off, but for me personally, I’d rather just work hard and make my money and be my own boss. You just have to make sure that you have the discipline to do so and you maintain those relationships with those agencies and clients.
PCG: Is there any advice you’d like to give anyone breaking out into a Brand Ambassador or freelance career?
You meet some BAs out there who think this is a cakewalk because you’re an independent contractor and they don’t take it seriously, and that will reflect on them eventually. You have to show up on time and develop your product knowledge and show up in the correct uniform. You know exactly who your target audience is. There’s a lot that goes into this. You have to maintain the books at home for tax purposes and making sure your checks show up when they’re supposed to. There’s a lot of stuff that goes into it, you just have to look at it as a career and not as some frivolous, part time work. Which is fine if it is, but you still want to make sure you’re on top of it so if you decide to do it on a more regular basis, you’re prepared and not just all over the place. I have a home office! You have to make sure that you have a clear head if this is something you want to do as a full time job.
PCG: Finally, what is your experience working with our company? With Mary or any other recruiters you’ve worked with at PCG?
TC: It’s fantastic. What I like about PCG is Mary’s timeliness in getting back to me about things. I don’t feel like a number. We will text each other directly and it’s like I can talk to her like I’ve known her for years even though I’ve only been working with her for a year and a half. I’ve seen pictures of her kids! I just like that she is always quick to get an answer to me and I feel like I know her. I think that’s important to have that type of interpersonal communication with an agency where you don’t feel like you’re just a number or an employee. She’s very personable and I’ve always had that perfect mix of professionalism with friendliness.
Tiffany has made a career out of being a Freelance Brand Ambassador. If you’re interested in following her path, contact us today or send your resume to retail@pyramidcg.com to be contacted by a recruiter!
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